Dubai, UAE – 24 May 2023   TGT announced today that its ‘Horizontal Flow powered by Cascade3 brand strategy and brand campaign won Gold for “Best visual identity from the energy and utilities sector” , as well as ‘highly commended’ in two other categories for 'Best Development of a New Brand Within an Existing Brand Portfolio' and 'Best Strategic or Creative Development of a New Brand', at the tenth annual Transform Awards MEA 2023.   This is the third cluster of brand accolades TGT received from the Transform awards, following its previous Gold and Silver success for the total brand transformation of its ‘TGT Diagnostics’ parent brand and Pulse1 brand strategy.   This is a tremendous achievement for the company and a credit to our talented brand team”, commented Ken Feather, Chief Marketing Officer, TGT. “We engineered and produced all aspects of the Horizontal Flow powered by Cascade3 brand, from consumer research to positioning, developing brand codes, sales collateral, media content and executing an ambitious communications campaign #KnowYourFlow. To win alongside so many iconic brands and professional brand agencies is an outstanding result. I’m very proud of the team”, continued Ken.   Horizontal Flow powered by Cascade3 technology delivers accurate assessments of flow dynamics in horizontal wells, enabling asset teams to manage well and reservoir performance more effectively, helping energy producers keep wells safe, clean and productive.   “Horizontal wells promise enormous efficiency and economic gains but are notoriously challenging to manage. Horizontal Flow with Cascade3 solves many of the diagnostic challenges faced by Reservoir and Production Engineers, providing them with the insights they need to reduce operating costs and energy consumption and increase ultimate recovery.” added Ken. Established in 2009, the annual Transform Awards recognise the most innovative, creative and successful brand work across the world. Covering seven regions, this prestigious awards programme focuses on specific aspects of the branding process and provides a platform to benchmark and showcase exemplary work in brand strategy and development.   Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards, says, “For the past 10 years, the Transform Awards has benchmarked the best of brand strategy, creativity and design in the Middle East and Africa region. Tonight’s ceremony truly demonstrated the transformative power of brand strategy and design, and we look forward to carrying on these celebrations over the next decade.   TGT continues to focus on providing diagnostic solutions that help the oil and gas industry reduce emissions and achieve carbon-zero targets, enabling a sustainable energy future for everyone. Transform Awards MEA 2023 winners

Dubai, UAE - 28 June 2021 TGT Diagnostics, leaders in through-barrier diagnostics for the oilfield, today announced the appointment of Andre Sayeh as Chief Financial Officer. In this role, he will be responsible for managing all aspects of TGT’s finance, compliance and legal functions.   Andre will focus on maintaining the high standard of financial rigor for which TGT is well known, as well as continuously improving business processes to support our expanding geographical footprint.   TGT CEO, Mohamed Hegazi commented, “Andre brings extensive knowledge of the finance function and an impressive depth of experience spanning strategic global roles in one of the industry’s most respected brands. I’m delighted that Andre has joined our executive team at a time when there are so many positive dynamics around us, including a fast-paced digital transformation, a post-pandemic recovery, and a growing ESG momentum.”   Andre joins TGT Diagnostics with more than 30-years’ experience with the oilfield services firm Schlumberger. His prior roles include Global IT Vendor Management, Business Systems Special Projects and Global ERP Portfolio Manager, as well as numerous Financial Controller and Tax Manager roles for multiple businesses.   Andre holds a Bachelor’s Degree in Banking and Corporate Finance, and a minor degree in Marketing from Kuwait University. In addition to driving many financial achievements, Andre has led several global contract negotiations and ‘ERP Business System’ consolidation projects relating to company acquisitions. Andre also led the design and implementation of a new ‘ERP Business Demand Portal’ for the finance function, the concept and architecture of which was adopted by other corporate functions across the organisation.   “TGT is the category leader in oilfield diagnostics with an impressive reputation in the industry; I look forward to helping the company achieve its full growth potential and utilising my skills and experience to bring process automation to the next level.” Commented Andre. “I feel privileged to be part of TGT team, as it brings unique diagnostic products that sets it apart from other brands, and I see a tremendous opportunity for the company to play a crucial role in helping the oil and gas sector deliver a sustainable future.”

Dubai, UAE – 1 June 2021 TGT announced today that its ‘Pulse1’ brand won Gold for “Best visual identity from the energy and utilities sector”, Bronze for “Best internal communication during a brand development project”, and Bronze for “Best development of a new brand within an existing brand portfolio”, at last week’s eighth annual Transform Awards MEA 2021.   This is the second cluster of brand accolades in the space of only 12-months, following its Gold and Silver success at last year’s Transform Awards for the total brand transformation of its ‘TGT Diagnostics’ parent brand.   This is a tremendous achievement for the company and a credit to our talented brand team”, commented Ken Feather, Chief Marketing Officer, TGT. “We engineered and produced all aspects of the Pulse1 brand completely in-house, from consumer research to positioning, developing brand codes, sales collateral, media content and executing an ambitious communications campaign. To win alongside so many iconic brands and professional brand agencies is an outstanding result. I’m very proud of the team”, continued Ken.   Pulse1 is the newest addition to TGT’s family of diagnostic platforms, and a key ingredient in its ‘True Integrity’ products. Powered by advanced electromagnetics, Pulse1 technology was created to deliver “no compromise” integrity management to oil and gas producers globally. This industry-first development overcomes the drawbacks of current technologies to enable a more accurate assessment of well integrity, helping energy producers keep wells safe, clean and productive.   “Our research revealed that consumers weren’t happy with current diagnostics and were willing to pay a premium for something better. Our Technology Centre team did an amazing job perfecting the technology, giving us just the right ingredients to work with, and we needed an equally powerful brand that would resonate with our clients and stand out in a competitive market. We launched Pulse1 last summer and uptake has been phenomenal”, added Ken. Established in 2009, the annual Transform Awards recognise the most innovative, creative and successful brand work across the world. Covering seven regions, this prestigious awards programme focuses on specific aspects of the branding process and provides a platform to benchmark and showcase exemplary work in brand strategy and development.   Andrew Thomas, publishing editor of Transform magazine and founder of the Transform awards, says, “Over the past eight years, the work we have seen entered in the awards programme has been consistently good, both here and globally. Everyone who has won this year should be proud of their accomplishments.”   Commenting on the Pulse1 brand, Andrew added, “It’s a clever, visually straightforward yet adaptable brand that allows for a breadth of communication to be delivered within a consistent brand strategy. Judges praised the way TGT was able to simplify the complex communications in the industry.”   With its brand transformation efforts successfully implemented, TGT continues to focus on providing diagnostic solutions that help the oil and gas industry reduce emissions and achieve carbon-zero targets, enabling a sustainable energy future for everyone. Transform Awards MEA 2021 winners

Most successful brands have at their core a spark of genius and inspiration that continue to drive it forward. For TGT, that spark came from professor Nikolay Neprimerov. May 2021 marks the 100th anniversary since the birth of world-renowned physicist, Doctor of Technical Sciences, and professor of physics at the Kazan State University Nikolay Neprimerov. His innovative spirit and theories of fluid displacement in oil reservoirs inspired two young scientists Arthur Aslanyan and Georgy Vasilyev, to establish TGT back in 1998.   “Together with Professor Nikolay Neprimerov, my university professor, we challenged conventional methods for assuring well flow and well integrity”, said Arthur Aslanyan, co-founder of TGT. “Professor Neprimerov told me to ‘learn what the industry needs, understand those needs and create the solution to answer them’, so that is exactly what we set out to do”.   Professor Neprimerov dedicated more than 60-years of his scientific career to researching hydrocarbon recovery. Along with research and outreach activities, Neprimerov contributed to nurturing a young generation of scientists. More than 650 students graduated from the Department of Radioelectronics, which he established and led for many years. Neprimerov created a multifaceted scientific school of oil reservoir studies and engineering, dedicated to various research and industry-related domains. He shared his knowledge widely, authoring more than 150 scientific papers and nine monographs.   For his contribution to science, he was awarded numerous honours and medals, including one of the most coveted – the ‘Russian Federation National Awards in Science and Technology’.   Many of Neprimerov’s ideas form the basis of our powerful diagnostics that help energy companies worldwide improve their performance in a sustainable manner, keeping wells safe, clean and productive. He used to say that the secret of his creative longevity was to serve science for the benefit of society.   His legacy and inspiration continues to this day.

Dubai, UAE – 16 September 2020 TGT announced today that their brand transformation won Gold for “Best visual identity from the energy and utilities” sector and Silver for “Best visual identity from the engineering and manufacturing” sector at last night’s seventh annual Transform Awards MEA 2020.   TGT enlisted Handsome Brands and Emberson to create a new brand that would better reflect the business, cut through the competition, and outperform in a challenging market. This meant completely rewriting the brand strategy; engineering a new brand architecture, technology brands, naming system, and a new product portfolio; then seamlessly connecting everything at all touchpoints with a distinctive visual identity.   “This was much more than a ‘re-brand’, this was a total brand transformation”, commented Ken Feather, Chief Marketing Officer, TGT.   “Twenty years of pioneering break-through diagnostics meant TGT had the pedigree and ingredients to become a winning brand. We needed to establish a unique position with a compelling brand promise that resonated with our customers and reflected our category-leader status,” adds Ken.   TGT’s new brand is built on a simple, yet powerful idea – truth – a fitting attribute for a diagnostic leader. The brand delivers on this via two core product lines – True Flow and True Integrity. Flow and integrity are the two vital functions that allow oil and gas wells to operate safely, cleanly and productively.   “In an industry that is inherently complex, we needed to untangle the language and cut through the noise. We needed a new brand identity that was striking, simple and clean, in line with the simplicity of the new product architecture and offering,” said Ian Haughton, Founder and Creative Director of Handsome Brands. TGT also achieved Highly Commended for “Best creative strategy” and “Best naming strategy”.   Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. The Awards evaluate exemplary work in brand development and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success.   Andrew Thomas, the publisher of Transform magazine and founder of the Transform awards, says, “This is the seventh year the Transform Awards has benchmarked the transformative power of brand strategy and design across Middle East and Africa. The Transform Awards has grown every year. But this year we saw phenomenal growth. This was – without any doubt – the toughest year to make the shortlist.”   The awards ceremony, hosted by Ali Al Sayed, was held at the V Hotel, Dubai.   With its transformation efforts successfully implemented, TGT is now focused on providing diagnostic solutions that enable oil and gas wells to perform better, with the aim of protecting people and the planet.

TGT Oilfield Services, the leader in through-barrier diagnostic systems for the oilfield, has announced the appointment of Ken Feather as its chief marketing officer.   Based in TGT’s global headquarters in Dubai, marketing and brand expert Feather will lead the company’s strategic initiatives for new products and brand development while reinforcing the company’s position as a leader in well and reservoir diagnostics. He will report directly to TGT’s chief executive officer, Mohamed Hegazi.   “I am really excited about Ken joining our management team,” said Hegazi. “He brings 30 years of extensive oilfield experience in sectors that align perfectly with our product portfolio. His track-record in launching oilfield technology and geoscience products, coupled with a deep knowledge of our market will bring valuable strategic and industry insights to our team.   “Ken has grown market share and brand recognition at some of the most notable oilfield technology companies, including Schlumberger and Archer, and he possesses the ideal mix of experience and expertise to help propel our business forward. His proven expertise in market strategy, brand positioning and communications will be pivotal to us as we continue to innovate new services, expand our global footprint and evolve our brand.”   Commenting on his appointment, Feather said, “TGT is respected as a pioneer in well and reservoir diagnostic systems and has built an impressive array of powerful brand ingredients. The company has its own research, engineering and manufacturing facility, and some of the world’s leading scientists and specialists in using heat, acoustic and electromagnetic energy to assess well and reservoir dynamics. “The company’s products and technology are highly-valued by its customers and there are more innovations on the horizon, reflecting the company’s drive to solve industry challenges and attract many new customers. This combination of factors is a ‘marketers’ dream, so I’m thrilled to be joining the TGT team at such an exciting time.”   Prior to TGT, Ken headed up his own company, Spinnaker Marketing, helping ambitious technology ventures in the energy sector become category leaders. Previous positions included vice president of marketing with well integrity and intervention technology specialist Archer where he launched several disruptive technology brands and an award-winning corporate rebrand. At Schlumberger, Ken progressed from field engineer and geoscientist to several highly regarded marketing roles across a variety of business units, earning his reputation as a marketing and sales specialist in the oil industry’s largest technology-led service company.   Born in Liverpool, UK, Ken is a chartered engineer and a fellow of the UK’s Chartered Institute of Marketing. He graduated from the University of Salford, UK, with a first class honours degree in Electrical and Electronic Engineering.   TGT operates globally in almost 30 countries, including in Europe, North America, Africa, Middle East, and Asia Pacific.

Improved asset performance for operators made possible by new approach to well diagnostics. TGT, the category leader in through-barrier diagnostics for the oilfield services market today unveiled one of the most radical business transformations in its sector. Motivated by a singular purpose – to reveal a greater truth – the company turns the industry’s way of doing business on its head; shifting the commercial approach from ‘logging tools’ to ‘Flow’ and ‘Integrity’ application-led ‘Products’.   “We’ve been pioneering advances in well diagnostics for 20-years and built an extensive portfolio of products, technology and customers,” said Mohamed Hegazi, TGT’s chief executive officer. “Our new offering will transform how our customers manage their wells, enable much better decision-making and boost asset performance”.   TGT has structured its new product-led offering in two domains—True Flow and True Integrity, each being a practical and symbolic extension of its ‘greater truth’ brand promise, and representative of what customers demand from their well systems.   “All well systems are built to connect the right fluids to the right places,” continued Mohamed. “Flow and integrity are intimately linked and essential for safe and productive operations.   That’s why we’ve organised our business in to these two domains. This business approach means our products and diagnostic systems are relevant to all wells throughout their lifecycle.”   “Tools are important but well systems are complex so accurate diagnostics require a more powerful approach. We have perfected ‘diagnostic systems’ that combine remarkable tools with the right methods, data processing and expert analysis to deliver accurate answers.” said Ken Feather, TGT’s chief marketing officer. “Operators need answers they can trust, so we developed a complete range for every eventuality.” continued Ken.   TGT’s new diagnostic systems use five proprietary technology platforms: Chorus, Cascade, Pulse, Indigo and Maxim, in various combinations to make the products.   “This exciting change marks a strategic pivot in our future direction as an oilfield service company,” added Ken. “The industry needs a fresh approach, and our new offering supported by a totally new and distinctive brand identity provides an incredible potential to grow.”   With its transformation efforts successfully implemented, TGT is now focused on championing the new through-barrier diagnostics category to help operators manage safe, productive and profitable wells. Among other developments, TGT expects to launch further new products and system advances throughout 2019. New product-led offering centres on two domains: Flow and Integrity Making their transformed debut are TGT’s five diagnostic platforms: Chorus, Cascade, Pulse, Indigo and Maxim About the new TGT brand identity The striking new brand identity, developed in collaboration with Handsome Brands, reflects all aspects of TGT’s new brand platform. It has been engineered to be distinctive and memorable and provide an important signposting function to help customers navigate through the offering.   The new portfolio of products and diagnostic systems is structured in two primary domains – True Flow and True Integrity, each representing the two most important performance factors for all well systems. Circles and squares have been used together with distinct colour palettes to create unique identifiable dynamic patterns that represent Flow and Integrity. Building on this, priority colours from each palette are used to signify the three main tiers of the brand system, namely, Corporate, Products, and Systems.   At corporate level, all the colours and patterns come together as one.   TGT’s brandmark has been simplified and strengthened in line with the clean and simplified approach of the new brand.