Dubai, UAE – 1 June 2021

TGT announced today that its ‘Pulse1’ brand won Gold for “Best visual identity from the energy and utilities sector”, Bronze for “Best internal communication during a brand development project”, and Bronze for “Best development of a new brand within an existing brand portfolio”, at last week’s eighth annual Transform Awards MEA 2021.

This is the second cluster of brand accolades in the space of only 12-months, following its Gold and Silver success at last year’s Transform Awards for the total brand transformation of its ‘TGT Diagnostics’ parent brand.

This is a tremendous achievement for the company and a credit to our talented brand team”, commented Ken Feather, Chief Marketing Officer, TGT. “We engineered and produced all aspects of the Pulse1 brand completely in-house, from consumer research to positioning, developing brand codes, sales collateral, media content and executing an ambitious communications campaign. To win alongside so many iconic brands and professional brand agencies is an outstanding result. I’m very proud of the team”, continued Ken.

Pulse1 is the newest addition to TGT’s family of diagnostic platforms, and a key ingredient in its ‘True Integrity’ products. Powered by advanced electromagnetics, Pulse1 technology was created to deliver “no compromise” integrity management to oil and gas producers globally. This industry-first development overcomes the drawbacks of current technologies to enable a more accurate assessment of well integrity, helping energy producers keep wells safe, clean and productive.

“Our research revealed that consumers weren’t happy with current diagnostics and were willing to pay a premium for something better. Our Technology Centre team did an amazing job perfecting the technology, giving us just the right ingredients to work with, and we needed an equally powerful brand that would resonate with our clients and stand out in a competitive market. We launched Pulse1 last summer and uptake has been phenomenal”, added Ken.

Established in 2009, the annual Transform Awards recognise the most innovative, creative and successful brand work across the world. Covering seven regions, this prestigious awards programme focuses on specific aspects of the branding process and provides a platform to benchmark and showcase exemplary work in brand strategy and development.

Andrew Thomas, publishing editor of Transform magazine and founder of the Transform awards, says, “Over the past eight years, the work we have seen entered in the awards programme has been consistently good, both here and globally. Everyone who has won this year should be proud of their accomplishments.”

Commenting on the Pulse1 brand, Andrew added, “It’s a clever, visually straightforward yet adaptable brand that allows for a breadth of communication to be delivered within a consistent brand strategy. Judges praised the way TGT was able to simplify the complex communications in the industry.”

With its brand transformation efforts successfully implemented, TGT continues to focus on providing diagnostic solutions that help the oil and gas industry reduce emissions and achieve carbon-zero targets, enabling a sustainable energy future for everyone.