Dubai, UAE – 24 May 2023   TGT announced today that its ‘Horizontal Flow powered by Cascade3 brand strategy and brand campaign won Gold for “Best visual identity from the energy and utilities sector” , as well as ‘highly commended’ in two other categories for 'Best Development of a New Brand Within an Existing Brand Portfolio' and 'Best Strategic or Creative Development of a New Brand', at the tenth annual Transform Awards MEA 2023.   This is the third cluster of brand accolades TGT received from the Transform awards, following its previous Gold and Silver success for the total brand transformation of its ‘TGT Diagnostics’ parent brand and Pulse1 brand strategy.   This is a tremendous achievement for the company and a credit to our talented brand team”, commented Ken Feather, Chief Marketing Officer, TGT. “We engineered and produced all aspects of the Horizontal Flow powered by Cascade3 brand, from consumer research to positioning, developing brand codes, sales collateral, media content and executing an ambitious communications campaign #KnowYourFlow. To win alongside so many iconic brands and professional brand agencies is an outstanding result. I’m very proud of the team”, continued Ken.   Horizontal Flow powered by Cascade3 technology delivers accurate assessments of flow dynamics in horizontal wells, enabling asset teams to manage well and reservoir performance more effectively, helping energy producers keep wells safe, clean and productive.   “Horizontal wells promise enormous efficiency and economic gains but are notoriously challenging to manage. Horizontal Flow with Cascade3 solves many of the diagnostic challenges faced by Reservoir and Production Engineers, providing them with the insights they need to reduce operating costs and energy consumption and increase ultimate recovery.” added Ken. Established in 2009, the annual Transform Awards recognise the most innovative, creative and successful brand work across the world. Covering seven regions, this prestigious awards programme focuses on specific aspects of the branding process and provides a platform to benchmark and showcase exemplary work in brand strategy and development.   Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards, says, “For the past 10 years, the Transform Awards has benchmarked the best of brand strategy, creativity and design in the Middle East and Africa region. Tonight’s ceremony truly demonstrated the transformative power of brand strategy and design, and we look forward to carrying on these celebrations over the next decade.   TGT continues to focus on providing diagnostic solutions that help the oil and gas industry reduce emissions and achieve carbon-zero targets, enabling a sustainable energy future for everyone. Transform Awards MEA 2023 winners