Dubai, UAE – 16 September 2020 TGT announced today that their brand transformation won Gold for “Best visual identity from the energy and utilities” sector and Silver for “Best visual identity from the engineering and manufacturing” sector at last night’s seventh annual Transform Awards MEA 2020.   TGT enlisted Handsome Brands and Emberson to create a new brand that would better reflect the business, cut through the competition, and outperform in a challenging market. This meant completely rewriting the brand strategy; engineering a new brand architecture, technology brands, naming system, and a new product portfolio; then seamlessly connecting everything at all touchpoints with a distinctive visual identity.   “This was much more than a ‘re-brand’, this was a total brand transformation”, commented Ken Feather, Chief Marketing Officer, TGT.   “Twenty years of pioneering break-through diagnostics meant TGT had the pedigree and ingredients to become a winning brand. We needed to establish a unique position with a compelling brand promise that resonated with our customers and reflected our category-leader status,” adds Ken.   TGT’s new brand is built on a simple, yet powerful idea – truth – a fitting attribute for a diagnostic leader. The brand delivers on this via two core product lines – True Flow and True Integrity. Flow and integrity are the two vital functions that allow oil and gas wells to operate safely, cleanly and productively.   “In an industry that is inherently complex, we needed to untangle the language and cut through the noise. We needed a new brand identity that was striking, simple and clean, in line with the simplicity of the new product architecture and offering,” said Ian Haughton, Founder and Creative Director of Handsome Brands. TGT also achieved Highly Commended for “Best creative strategy” and “Best naming strategy”.   Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. The Awards evaluate exemplary work in brand development and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success.   Andrew Thomas, the publisher of Transform magazine and founder of the Transform awards, says, “This is the seventh year the Transform Awards has benchmarked the transformative power of brand strategy and design across Middle East and Africa. The Transform Awards has grown every year. But this year we saw phenomenal growth. This was – without any doubt – the toughest year to make the shortlist.”   The awards ceremony, hosted by Ali Al Sayed, was held at the V Hotel, Dubai.   With its transformation efforts successfully implemented, TGT is now focused on providing diagnostic solutions that enable oil and gas wells to perform better, with the aim of protecting people and the planet.

Did you miss out? Due to an overwhelming response to our first series of #TechTalks came back for series 2!   Once again the topics were diverse and  revealed a range of powerful well system diagnostics that would help you to maintain safe, clean and productive well operations.   If you missed the sessions, they are available to watch again by clicking the links below. The series was a resounding success, so have planned a second series covering different topics. To find out more click here. #TechTalk No. 4 – Pulse1 diagnostics Enabling "no compromise" integrity management for primary tubulars   Pulse1 is the newest addition to our Pulse electromagnetic platform. It is the industry’s first slimhole tube integrity technology capable of delivering ‘true wall thickness’ measurements of production tubing in eight sectors, with complete ‘all-around’ sensing of tube wall condition.   Multifinger calipers and conventional electromagnetics are a popular choice to assess the integrity of production tubulars. They are tried and tested, but each technique has its drawbacks.   In this #TechTalk, Ken Feather uncovers how a new diagnostic resource delivers five times the accuracy of conventional techniques, enabling operators to assess the condition of production tubulars more accurately than previously possible, helping the industry to ensure safe, clean and productive well operations. TechTalk No. 4 – Pulse1 diagnosticsDOWNLOAD PRESENTATION #TechTalk No. 5 – Multi Tube Integrity Diagnosing the integrity of multiple tubulars, accurately and efficiently   The miles of metal tubulars that form the backbone of every well system and are fundamental to its integrity. Tracking the condition and wall thickness of these tubulars is essential to maintaining a secure well.   In this #TechTalk, Asiya Zaripova and Natalya Kudryavaya reveals how TGT’s Multi Tube Integrity product provides an accurate barrier-by-barrier assessment of up to four concentric tubulars from a single through-tubing deployment. Multi Tube Integrity #TechTalkDOWNLOAD PRESENTATION #TechTalk No. 6 – Get the most from your fracturing resources with "Fracture Flow"   Effective hydraulic fracturing requires careful planning and a huge fleet of pumps, equipment and people. Knowing how these costly resources can deliver maximum impact is literally the million-dollar question.   In this #TechTalk, Remke Ellis reveals how our new ‘Fracture Flow’ product can be used pre- or post-fracturing to evaluate actual reservoir flow profiles, so fracturing can be targeted, assessed and optimised to deliver maximum efficiency—without the million-dollar price tag. Get the most out of your fracturing resourcesDOWNLOAD PRESENTATION If you have any questions, please don’t hesitate to email us. Or, if you have a suggestion for a #TechTalk you would like us present, please email: communications@tgtdiagnostics.com.